Being an evangelist isn’t just a religious term anymore.

It’s about telling your story effectively, captivating your audience, and motivating them to take action.


A good evangelist must be able to advocate for themselves, their product, or their cause.

Whether you’re trying to convince a Member of Congress, making cold calls to raise money, conducting a media interview, or selling an iPhone app, you must engage your audience. Telling your personal story is the best way to do it.

If you’re not comfortable telling your story, maybe you’re telling the wrong story or using too many words. It’s still true that a picture is worth a thousand words, and with the world moving towards mobile and tablet interfaces, your story has to be compartmentalized to “fit” your audience on their terms. Good graphics, appealing pictures, and a sharp, fine tuned message matters.


Social media is a tool that helps us customize messages, multiply influence and build a personal brand. It’s also important to understand exactly who is following you on social channels and what impact you are having on followers. For example, do they see you as a “trusted source”?

Measuring website hits, influence and social reach and knowing what that data reflects is essential. Creating different, customized messages for different demographic groups is also critical in today’s digital world.

If you’ve got questions, give me a call, and I’ll help you navigate.