THE PURPOSE BEHIND
THE PURPLE
This is a space where clarity meets courage. The podcast spotlights remarkable women and real-life community leaders who don’t just talk about change—they drive it.
We’ll showcase influencers in public policy, entrepreneurship, civic action and community healing—bold voices rising above the noise to solve problems, bridge divides, and shape a better future.
Who We Are
- We are the women—and the men—making it happen. Mission-driven entrepreneurs, public servants, non-profit founders, bridge-builders and boots-on-the-ground change agents.
- We show up, solve problems, shape policy, and lead in today’s environment—without waiting for permission to do the right thing.
What We’re Not
- This isn’t about politicians and talking heads. We’re not here to yell—only to build consensus.
- Each segment has a lesson and a purpose—illustrating why solution-driven conversations are the answer—and why it’s OK to defy the blue and red labels.
Why Purple?
- Purple has followed me all my life—from the altar to the marching band, from my mother’s fight with pancreatic cancer to my son’s college colors. Today, it’s more than just a shade—it’s a statement.
- Purple defies the red-blue divide. It’s the color of common sense, courageous leadership, and those who refuse to be boxed in. It’s clarity in chaos—meeting in the middle, leading with purpose, and building something better together.
Why Now?
- We’re living in loud times—some leaders talk a big game, but few deliver. This podcast is a space for those who do the work—clearly and passionately—without asking for approval.
- Whether they’re launching businesses, leading cities, rebuilding communities, or mentoring the next wave—these women show up with grit, grace, and purpose—defiant and ready to lead.
- From 30-somethings making bold moves to 70-somethings who’ve never stopped leading—we celebrate the real deal—at every stage of life.
Blogs
25 Years Later: Italian & Sicilian American Memories of my Dad
This was Frank Biviano in 1945. Today, he is celebrating his 99th birthday in heaven. It’s hard to believe that it has been 25 years since he passed away, but his memory is a constant for me, as is my Mom’s. We were raised right and we were proud of our...
Earthquake Swarms in California
I am not a native Californian. I grew up in snowy Cortland, New York - in the midst of lake effect snow in Upstate New York. Our summers were perfect. Our winters were cold and we were nearly always guaranteed a white Christmas.The screaming headline front page, top...
Reflection: 15 Years since I lost my Mom to Pancreatic Cancer
I thought a lot about what I wanted to write today—15 years to the day that my Mom died of pancreatic cancer.Mom’s Journey—the Great DepressionJosephine Cifonelli Biviano was one of a kind. Not because she was my mother, but because she paved the way...