THE PURPOSE BEHIND
THE PURPLE
The podcast spotlights remarkable women and real-life community leaders who don’t just talk about change—they drive it.
We’ll showcase influencers in public policy, entrepreneurship, civic action and community healing—bold voices rising above the noise to solve problems, bridge divides, and shape a better future.
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Who We Are
- We are the women—and the men—making it happen. Mission-driven entrepreneurs, public servants, non-profit founders, bridge-builders and boots-on-the-ground change agents.
- We show up, solve problems, shape policy, and lead in today’s environment—without waiting for permission to do the right thing.
What We’re Not
- This isn’t about politicians and talking heads. We’re not here to yell—only to build consensus.
- Each segment has a lesson and a purpose—illustrating why solution-driven conversations are the answer—and why it’s OK to defy the blue and red labels.
Why Purple?
- Purple has followed me all my life—from the altar to the marching band, from my mother’s fight with pancreatic cancer to my son’s college colors. Today, it’s more than just a shade—it’s a statement.
- Purple defies the red-blue divide. It’s the color of common sense, courageous leadership, and those who refuse to be boxed in. It’s clarity in chaos—meeting in the middle, leading with purpose, and building something better together.
Why Now?
- We’re living in loud times—some leaders talk a big game, but few deliver. This podcast is a space for those who do the work—clearly and passionately—without asking for approval.
- Whether they’re launching businesses, leading cities, rebuilding communities, or mentoring the next wave—these women show up with grit, grace, and purpose—defiant and ready to lead.
- From 30-somethings making bold moves to 70-somethings who’ve never stopped leading—we celebrate the real deal—at every stage of life.
Blogs
NFIB Leadership Council praises consequential state leader: Alzada Knickerbocker was a passionate advocate for small business
Few people I know had the passion of Alzada Knickerbocker for small business. She was a fierce advocate for tax fairness and limited regulation for more than thirty years. Join me in remembering and celebrating this wonderful American life! Fellow leadership council...
Lessons from my Italian Grandfather and my Sicilian Father — Why Italians Still Celebrate Columbus Day
On Father’s Day, I often reflect on the lessons that were taught to me by my late Grandfather Angelo Cifonelli and my father, Frank Biviano. Today, I happened to see some beautiful tributes on social media to fathers and those who are descendants of immigrants. Mine...
Largest Bronze Eagle in California Ready for Flight
The largest bronze Eagle in California has been conceptualized by artist Brian Keith. Learn more about the Eagle and how you can help bring it to San Ramon at Brian Keith Fine Art.