What happens when two women who helped shape American politics in the Reagan era sit down to talk about what went wrong — and what still works?
Kim Alfano started her career at 21, working at the Republican National Committee when someone had a nervous breakdown and left. She took the job. Her mom signed a legal contract. The rest is 35 years, 47 national awards, and a company called Firebrand — built on the idea that authenticity always beats automation.
In this episode, Judy and Kim get into the media industry’s dirty secret — most campaigns are feeding people popcorn when they’re starving for steak. They talk about why AI is a tool, not a replacement for real storytelling, how hyper-targeted digital advertising works (and where it goes wrong), and how Kim helped turn Indiana from “Indiana Nice” into a global economic powerhouse that openly raided California for businesses.
This is Purple Inspiration: Defy Divisiveness. Choose Purple.
Leaders Rising Above the Noise — spotlighting bold women in policy, entrepreneurship, civic action & community healing who drive real change beyond red & blue.
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