From dancer and interior designer to President & CEO of Visit Tri-Valley, Tracy Farhad is in her vibrant third act — promoting the best of Danville, Dublin, Pleasanton, and Livermore.
In this inspiring conversation with Judy Lloyd, Tracy shares how following passion, listening deeply, and building consensus across cities and counties has made the Tri-Valley a standout destination.
Discover why California still draws dreamers, how the region’s wineries, breweries, culinary scene, open spaces, and innovation (near two national labs) set it apart, and what’s next: a new multi-use event center and sports tourism summit. Tracy’s energy, positivity, and belief in travel as ‘ambassadors for good’ remind us that common ground and local pride create real impact.
This is Purple Inspiration: Defy Divisiveness. Choose Purple.
Leaders Rising Above the Noise — spotlighting bold women in policy, entrepreneurship, civic action & community healing who drive real change beyond red & blue.
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